Holding JMB logoHOLDING JMB

Hospitality · November 2025

Auberge de la Source: a new chapter

Investments in guest experience and gastronomy reinforce the brand's positioning.

€4.8bn
Subscribed capital
2010
Established
RCS Paris
Registration
Cabinet Sevestre
Statutory auditor
Research Note12 min readHolding JMB Research Office

Executive summary

The Auberge de la Source brand enters a new phase with investments in guest experience and gastronomy.

These initiatives strengthen the positioning of the brand among discerning travellers.

Key takeaways
  • 01The Auberge de la Source brand enters a new phase with investments in guest experience and gastronomy.
  • 02These initiatives strengthen the positioning of the brand among discerning travellers.
Section 01

Context

This development forms part of Holding JMB's long-term strategy across its core areas of real estate, financial investment and banking instruments.

Section 02

Governance and control

All initiatives are reviewed by the Executive Committee and subject to internal control, compliance and audit procedures in line with the group's governance framework.

Market data

European private credit AUM (illustrative, €bn)
Allocation by strategy (%)

Source: Holding JMB Research Office. Figures are indicative and for illustration only.

  • Code de commerce — L.823-9 (auditor certification)
  • Code monétaire et financier — AML/KYC
  • GDPR (EU) 2016/679

Outlook

Holding JMB will continue to report on its activities with transparency and rigour.
Important notice. This publication is issued by HOLDING JMB, SARL à capital variable, RCS Paris 528 403 074, for information purposes only. It does not constitute investment advice, an offer or solicitation to buy or sell any financial instrument. Past performance is not indicative of future results. Figures are indicative and may not reflect actual transactions.